To contrast, analysts estimate Airbnb generated between $4 billion and $5 billion in total revenue in 2019 the company is currently valued by the private markets at $35 billion. But there have been questions about the segment’s significance as a business, with tech news outlet The Information reporting that Experiences through the first three quarters of 2018 brought in just $15 million in revenue. Travel research firm Phocuswright estimates that tours and activities will generate $183 billion in revenue this year.Įxperiences launched in 2016, and Airbnb says it now offers more than 40,000 activities in over 1,000 cities and towns. The company aims to an appeal to investors before its public-market debut, and more broadly to build a comprehensive travel platform that includes excursions and transportation.Īirbnb believes it can capitalize on a fragmented tours and activities market, much of which still remains offline. Growing the Experiences division is a priority for Airbnb as it seeks to diversify its offerings beyond home-sharing. She began at Airbnb on Wednesday, the company said in an announcement the same day. Catherine Powell worked at Disney for 15 years, most recently serving as a president of Disney parks overseeing Disneyland, Walt Disney World, and Disneyland Paris.
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